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Cheltenham Borough Council • 26/00374/ADV

Replacement fascia and projecting sign proposed for hearing centre on Regent Street

Hidden Hearing Ltd Ground To Second Floor 14 Regent Street Cheltenham Gloucestershire GL50 1HE

New shop signs proposed in a protected historic area

Status
pending
Type
advertisement
Consultation ends
2026-03-27

ImpactAutomated estimate

Summary

Hidden Hearing Ltd has applied to remove its existing shop front sign and projecting sign at 14 Regent Street, and replace them with new versions. The building sits on the ground to second floors of a commercial premises in the centre of Cheltenham. The site is within a protected historic area, with ten protected old buildings within a couple of minutes' walk — including the Everyman Theatre directly next door and a row of protected buildings immediately adjacent. The area around Regent Street is one of Cheltenham's most historic streets. Because the site is in a protected historic area, the council will consider whether the new signs are in keeping with the look and feel of the surroundings.

What you can do

You can comment on this application by searching for reference 26/00374/ADV on Cheltenham Borough Council's planning portal. The council can consider whether the proposed signs fit the look and feel of this protected historic area. Comments must focus on planning matters — personal opinions about the business are not taken into account.