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Cheltenham Borough Council • 26/00374/LBC

Removal and replacement of fascia and projecting sign at Regent Street commercial premises

Hidden Hearing Ltd Ground To Second Floor 14 Regent Street Cheltenham Gloucestershire GL50 1HE

New shop signs proposed on a protected building in Cheltenham's historic centre

Status
pending
Type
listed_building
Consultation ends
2026-03-27

ImpactAutomated estimate

Summary

The applicant wants to remove the existing shop front sign and a projecting sign at Hidden Hearing Ltd on Regent Street, and install new versions in their place. The building is in a protected historic area in the heart of Cheltenham, surrounded by protected old buildings. There are ten protected old buildings within a short walk, including the Everyman Theatre directly next door and Numbers 11 to 16 right next door. Because the building is itself protected, any changes to it — even replacing signs — need special permission from the council. The council will check whether the new signs suit the character of the building and the historic area around it.

What you can do

You can comment on this application on Cheltenham Borough Council's planning website using reference 26/00374/LBC. The council can consider whether the proposed signs are appropriate for a protected old building and the historic area. Comments must focus on planning matters such as the effect on the building's character and appearance.