Digital advertisement screen proposed to replace existing sign on Princess Road central reservation

How to comment

The comment period closed on 2 April. The council may still accept a comment before its decision.

Summary

The proposal is to remove an existing static illuminated advertisement and replace it with a digital screen on the central reservation of Princess Road. The supporting structure would also be upgraded as part of the works.

The site sits on a busy urban arterial road that carries around 44,000 vehicles per day. Trinity Church of England High School is about a 3-minute walk away, and Manchester Metropolitan University has several buildings within a 3-minute walk in the other direction.

Because a sign already exists here, the principle of advertising at this location is established. The key question is whether a brighter, animated digital display raises new concerns compared to the current static one.

The council's wording below is the official record. This summary was made automatically from the council's notice.

What the council wrote

Installation of digital advertisement display screen to replace existing internally illuminated advertisement display and upgrade and enhancement of supporting structure.

What you can do

You can comment on this application through Manchester City Council's planning portal using reference 145366/AOH/2026. Because advertising consent already exists at this location, the council cannot revisit whether signage should be here at all — comments should focus on the impact of upgrading to a digital screen, such as light levels, hours of operation, and highway safety.